I believe your story is your strength, it is your unique differentiator. As a strategic consultant I am here to help you share your story.
Where do we start?
We start with why.
Why do you do what you do? What is your purpose? Not your what, not your how, your why. And revenue isn’t a why, it’s an end result. People don’t buy what you do, they buy why you do it.
Marketing can be a very powerful tool to help your business thrive. Good purpose and innovative strategy for brand engagement are vital factors in making sure your marketing dollars are heading in the right direction.
Every day is an opportunity for your brand to engage with customers and stakeholders. From your business cards, to your Instagram feed, it all affects the results of your brand. People enjoy getting behind a brand and being able to believe in a company and a purpose, SkyView Projects prides itself on ensuring brand consistency. Increasing your brand awareness will directly reflect an increase in your bottom line.
With nonprofits popping up left and right, how do you position your organization to create mission-driven success? Every little bit counts when you are fundraising for a cause, from effective board development and governance, to impactful messaging and brand awareness.
Next to choosing the correct Executive Director, the most important decision a nonprofit can make is its choice of board members. What talents would your organization benefit to have on its side? Who in the community is already championing your cause? How do you make your committees most efficient? What do you do when a board member is the wrong fit? All of these are part of cultivating a supportive governance framework for your nonprofit.
Clear communication is crucial for any business or organization. Clearly communicate your copy through concise writing; from blogs, to product brochures, to website content, to company profiles, and mission statements.